Google, the widely used search engine can display events in search results and on its one of the most widely used products i.e. Google Maps.
Google's crawler crawls millions of pages everyday. To help it identify events, you should add a special code called Event Schema to the page of a website where you've shared the information on the event.
Events, when displayed by Google, can improve the conversion rate (people buying the ticket or attending the event) dramatically.
Enter the required details and click the "Create Event Schema" button. Crawlcenter will now generate the event schema and will display the same in a large textbox. Copy the code and test it with the rich results testing tool of Google. Once the code passes the test, paste the code on the page where you've shared the event details.